Al Beiruti is a Lebanese resto-café based in Dubai, UAE, later expanding its branch to Beirut.

Kite carried out a strategic analysis of the Levantine resto-café landscape in Dubai and Beirut to identify potential positioning opportunities for the brand, and further establish the brand’s essence as one that is 
convivial, effortless, rooted and spirited.

This analysis provided a solid foundation to then visualize the brand identity, comprised of a Naskh-based Arabic logotype, and an extensive set of brand assets which were designed to marry traditional components with a contemporary feel throughout the interior and exterior details of the space. 

September 2019