Al-Jumhuriya is an independent media and knowledge production outlet originating from Syria.

In our collaboration, we conceived a strategy that thoroughly studied the brand’s positioning within an alternative media landscape. We further crafted a visual identity that pays close attention to the role played by culture, ideas, memory and history in reconstituting Syrian identity and public culture.

Our main collaboration with Al-Jumhuriya saw the light through conceiving the website and its architecture, which was the strategic backbone for shaping the brand’s structure.