Alkemy is a proposal for a bold, cutting-edge fashion brand based in Beirut. 

Inspired by the transformative science of alchemy — turning base metals into gold — the identity carries a monogram of abstracted, mirrored letterforms. These forms aim to embody transformation at its core, reflecting the process of reshaping raw materials into something entirely new, paralleling the creative process of fashion design. 

This concept is further developed throughout the identity, where abstracted letterforms are applied as versatile visual elements; functioning independently, in pairs, or combined as intricate patterns, reinforcing the theme of transformation and unity.