Alya is a fashion brand conceived by Lebanese designers commissioned by the label.

A meticulous brand strategy allowed Kite’s team to further understand the practice, set its values and name the latter. Therefore, Alya is a fabulous, memorable, rooted and conservative brand that offers designers apparel that are highly expressive of contemporary conservative women’s personalities. The resulted logotype forms a strong mark with its contrast of thick and thin shapes conveying femininity and elegance in its verticality, as well as the conservative personality of the brand through its enclosure. The black logo mark is complemented with bright colours and a soft photographic style to create a fresh identity. 

May 2013