Alya is brand that brings together fashion and tradition.

A meticulous brand strategy allowed the Kite C.S. team to further understand the practice, set its values and name the latter. Therefore, Alya is a fabulous, memorable, rooted and conservative brand that offers designers apparel that are highly expressive of contemporary personalities. The resulted logotype forms a strong mark with its contrast of thick and thin shapes conveying refinement in its verticality, as well as the conservative personality of the brand through its enclosure.