Bru is a new artisanal café, nested in a cozy corner in Clemenceau, that uses coffee beans imported all the way from Italy.

After a meticulous visual audit of coffee shops/concepts on both the local and international scenes, Kite was able to establish a thorough strategy that helped position the brand. Adaptable, practical, artisanal, flavorful and urbane are all personality traits attributed to Bru that are in line with the brand promise and mission. Owing it to a short and catchy name proposed by Kite “bru” has been chosen to represent the essence of this particular coffee kiosk. The identity has been developed according to the needs of the coffee shop that offers a cozy sit-in as well as an on-the-go service.

January 2018