Base & Boon Studio is an expansion to the KSA based beauty parlor, Base & Boon. 


The subsidiary brand provides freelance beauticians with dedicated beauty spaces, ensuring they deliver their services in a polished and professional environment. Kite crafted a logo that captures the essence of dynamic contrast and complementary elements between the main brand and its subsidiary, echoing the diverse identity of Base & Boon. We introduced a vibrant color palette, comprising solid hues and gradient shades, seamlessly integrating with Base & Boon's established identity while also distinguishing the sub-brand.

December 2022