Boem is a pilates and fitness studio based in Riyadh, KSA.
Named by Kite, we underwent a comprehesive naming exercise that explored selections tailored to the brands soft yet dynamic persona.
The visual identity comprises of a dynamic logotype that conveys a sense of movement and flow through the shifted arrangement of its letters, accompanied by pastel shades that further exude the brand’s gentle spirit.
January 2024
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![](https://freight.cargo.site/t/original/i/16e1cf02de95897324fa72752394ac817c028a22a3b13e23c43a71f292201acb/SM-GIF---Boem---Kite.gif)
![](https://freight.cargo.site/t/original/i/68958495426842a31a39cf40272745cf2e7be21713720fc68826a4a883501849/Band---Boem---Kite.jpg)
![](https://freight.cargo.site/t/original/i/f7f3f0b7307e76adc3460f712a54081381bf4aa863ca0ce7ebbf9aba9ffc5972/GIF---Boem---Kite.gif)
![](https://freight.cargo.site/t/original/i/72eef5e4efb084e52b704974bacf38473f3c5c0dda68920dd67934b4a1d4814c/Loyalty-Card---Boem---Kite.jpg)
![](https://freight.cargo.site/t/original/i/30f3e384b0765678aa8ea8f7e569f1201141842a28d944ffb11a81a8556d740b/Bottle---Boem---Kite.png)