Boem is a pilates and fitness studio based in Riyadh, KSA. 

Named by Kite C.S., the studio emerged from a comprehensive naming exercise shaped around a soft yet dynamic persona, reflecting the fluidity and strength at the core of the Pilates reformer practice.
The visual identity translates this balance through a calm, considered system of forms, movement, and pastel tones, creating an environment that feels gentle, focused, and quietly energizing.