The Chronic Care Center is a medico-social institution, specializing in the treatment and follow-up of childhood chronic diseases: Thalassemia and Type I diabetes.
In 2014, The Chronic Care Center celebrated its 20 years , through an event that promotes its continuous dedication to improve patient’s quality of life. In order to stay in line with CCC’s original brand identity, Kite designed the event’s image starting with the essence of the former. The usage of a simplified element from the original logo stemming from the negative space is used to create a strong impact and emblematic recognition. The event’s identity reflected on the 20 years of service through the creation of a series of visuals and infographics that traced the story of the center by highlighting patients and staff experiences and key accomplishments of the institution.