In light of an unprecedented mistrust in mainstream media, a group of mid-career professional journalists with a lengthy experience in the leading media outlets founded Daraj aiming to create a credible and financially independent pan-Arab media platform.

By producing independent and engaging content including investigative reports, opinion columns and blog posts on diversified topics, the organization strives to reach a young Arab speaking audience that is dissatisfied with mainstream media outlets. The logo highlights a transcending movement representing the word “Daraj” as well as both; its literal “stairs” and figurative meanings. The identity produced a strong and bold and versatile mark in multiple versions that now act as signatures on all of Daraj’s content productions.

September 2017