Established in 1910 Debbas Group is a multinational technology and services corporation that operates in the fields of Lighting, Systems MEP Contracting, Manufacturing, and Trading.

Due to the scale and nature of the company, the depth and breadth of the content, the production of marketing materials were affected by the lack of solid standards. Kite took the challenge to design, specify and order elements of Debbas identity into a set of intelligent standards that facilitates the consistency and integrity of this brand identity throughout its usage by all internal and external stakeholders. These guidelines also articulate brand elements that could steadily be carried unto the identities of the many subsidiaries of the corporation thus allowing the formation of a solid brand architecture.