Dolce Farfalla is a multi-brand store offering fashion apparel including shoes, bags and accessories.

The logotype subtly insinuates the correlation between the name of the brand and butterfly wings while its boldness conveys an intrepid feel that complies with the store’s clothing collections.
In order to enhance the multi-layering and storytelling of this clothing store, a set of various marble effect patterns were conceived to shape and widen this identity’s visual elements.

May 2017