Dolce Farfalla is a fashion apparel multi-brand store.

The logotype subtly insinuates the correlation between the name of the brand and butterfly wings while its boldness conveys an intrepid feel that complies with the store’s clothing collections.
In order to enhance the multi-layering and storytelling of this clothing store, a set of various marble effect patterns were conceived to shape and widen the identity’s palette.

May 2017