Elsa is a family-owned business specialized in chocolate making and occasion-driven custom made chocolates.
While the practice operated since 1994 on a B to B level and through a little shop in Mar Elias -Beirut, the owners decided to further expose their know-how through new retail spaces. In order to be geared up for the wider audience, Elsa Chocolatier undertook a re-branding process with Kite that first redefined its brand positioning and values. Following a thorough lettering exercise, we decided to retain the cursive typography in the new logotype in order to retain the reference to craftsmanship. The identity scheme is now articulated by a set of pastel colors, light patterns and a photographic style that altogether re-enforce the delectable and artisanal attributes of Elsa chocolates.