Everyday Cafe is a Mediterranean resto-cafe located in Lebanon.
Kite developed the repositioning of the brand by intervening on every detail of the offering: the menu concept, the space as a meeting point and all the collateral elements that gave birth to the new experience. The brand strategy also framed a set of personality attributes, such as rich, scrumptious, Mediterranean and time effective that were expressed through the brand identity elements. An illustration series was created to represent moments of the Mediterranean landscapes. An extensive typographic palette allowed to create a playful set of applications and a private label proposing a wide range of flavors from Lebanon and other Mediterranean countries.
Photo credits: Everyday cafe 2015