Everyday Cafe is a Mediterranean resto-cafe located in Lebanon.

Kite developed the repositioning of the brand by intervening on every detail of the offering: the menu concept, the space as a meeting point and all the other elements that gave birth to a totally new experience. The brand strategy also framed a set of personality attributes, such as rich, scrumptious, Mediterranean and time effective that were expressed through the brand identity elements. An illustration series was created to represent moments of the Mediterranean landscapes. An extensive typographic palette allowed to create a playful yet cohesive set of applications and a private label offering a wide range of flavors from Lebanon and other Mediterranean countries.

August 2014









Photo credits: Everyday cafe 2015