Fabrica Design Platform is a creative space offering specialized classes to ceramic artists in Beirut, Lebanon.

Kite conceived a visual identity consisting of Arabic letterforms that mimic the organic nature of pottery making. These “hand-molded” typographic forms allowed for an elaborate system across applications - applied vertically, horizontally, stacked, and isolated. Pairing these forms with an earthy and quaint color scheme created a harmonious blend to suggest the brand’s warm, welcoming and genuine personality.

October 2023

Photo credits: Tariq Keblaoui