Brand identity and packaging for an e-commerce boutique selling second hand luxury items.

The identity aims at redefining the value of used luxury items while expressing the brand's unique proposition; accessible, yet exquisite fashion items. Conceived with radical angles and an edgy overall feel, the monogram of Garageluxe speaks to a daring and sophisticated audience while combining the letters G, L and X to achieve a memorable, refined and phonetic central element. 

January 2015



Photography by Mansour Bahati.