GarageLuxe is an e-commerce boutique selling second hand luxury items.
The identity aims at redefining the value of used luxury items while expressing the brand's unique proposition; accessible, yet exquisite. Conceived with radical angles, the monogram of Garageluxe speaks to a daring audience while combining the letters G, L and X to achieve a memorable and phonetic central element.
January 2015
![](https://freight.cargo.site/t/original/i/80c057f0d9a58034b59f191f08a7d46fa4712ddd67745f8159a909e0d774455c/gl_Thumb.jpg)
![](https://freight.cargo.site/t/original/i/e89f485e95ac1af1f008e139d160d37715e07d863dd00407e94945080ab5c309/garageluxe-final-logo2.jpg)
![](https://freight.cargo.site/t/original/i/416a765001f6bbeab14dff1297567c100fa5c456d2263be819e755bdcd0a8eb4/Teaser-1.jpg)
Photography by Mansour Bahati.