GarageLuxe is an e-commerce boutique selling second hand luxury items.

The identity aims at redefining the value of used luxury items while expressing the brand's unique proposition; accessible, yet exquisite. Conceived with radical angles, the monogram of Garageluxe speaks to a daring audience while combining the letters G, L and X to achieve a memorable and phonetic central element. 

January 2015

Photography by Mansour Bahati.