Goodies is a leading Lebanese fine food market in Beirut offering a wide panoply of gourmet products.

Kite worked with Goodies to define a major visual identity uplift that retained the brand’s traditional aspect but with a contemporary feel to cater to the youth while still taking into consideration its loyal senior clientele.

We maintained this concept in our approach, uplifted the logo, and rearranged the market’s inventory to come up with a structured system that could convey the brand’s rich variety of product. The look and feel today has meaning within the type setting of information as well as the style of illustration which caters to both young and older generations.

The illustration artworks were produced by Maya Fidaoui.

September 2017