Joe Barza is a renowned chef, pioneer in Lebanese fusion cuisine.
Kite conceived a brand strategy for the reknown Chef as he was launching his culinary consultancy. We identified the importance to herald the chef’s name as a mean of association with the consultancy and therefore proposed the new name together with a consistent brand architecture.
The identity combines Joe Barza’s dynamic and creative character with the disciplined nature of the consultancy. Photographic icons were created to represent at once the blend of flavor, form and function throughout the services of the company and the versatile aspect of the chef’s cuisine. The result is an distinctive visual language reflecting Joe Barza’s raw instinct for food creation.