Lulu is an Arabic sweets shop located in Beirut’s duty free.

Lulu offers an opportunity for travelers to carry memories with its on-the-go local delicacies. Its use of traditional Arabic naskh script and a hint of an arabesque pattern through its packaging line reflects the locality of the brand. The elegant and whimsical feel of the identity is reciprocated through its visual elements that are based on typographical explorations of the brand name, resulting in a dynamic scheme.

July 2017