Though it has been very well established in the sports and leisure sector since the early 90's, La Collina management recognized the need for a major identity uplift in order to reward its loyal members with a rejuvenated environment and to address a younger target audience.

Kite conceived the identity based on the re-established values, namely the community aspect that La Collina has established throughout the years. The new visual language revolves around a unifying stroke that draws a consistent set of icons working together to highlight the different activity threads of the Country club.

March 2011