Malwa is a retailer of nuts, chocolate, honey, jam, coffee, and other tasty goods.

Based on a bountiful logotype, an earthy and distinctive colour palette and a series of playful patterns, the identity components represent the delicious and diverse brand personality attributes. A system was created to highlight the different products carried by the brand. The latter is marked by the combination of elements used - resulting in a variety of visuals expressing each category while taking into consideration the shape, the material and the functionality of each package. Along with the contrast created across devices, the overall process aimed at retaining a bold consistency to support the brand and render memorable experiences.

May 2017