Marvel is a gym located in Kfarhbab, Ghazir. What distinguishes Marvel from other sports centers is mainly the wide range of activities that they offer spanning from main exercise and machinery room, sauna, jacuzzi, massage room, PT room, pool to a smoothie and nutritional foods bar.

This multi-purpose place is inclusive for all, as it caters for both sports and relaxation lovers while promoting a healthy lifestyle. Marvel approached Kite in order to create a distinct identity that portrays the place’s originality. The conceived identity is highly reflective of the strength, determination and discipline present in the process of working out and healthy living. Thus, the concept behind the integration of math symbols throughout the identity is meant to reflect the changes that happen when healthy living becomes a lifestyle. In that case, division connotes weight loss whereas multiplication symbolizes the strength and power to keep up and so on.

June 2017