![](https://freight.cargo.site/t/original/i/848773456e8ec883c2c8815e0f233069d10dea3d2eeb78ec56616c03bf9bff65/Metrolls.jpg)
Metrolls is a quick service restaurant based in Riyadh serving rolls and wraps with authentic tastes from around the world.
The goal of the brand strategy was to position the brand in a competitive landscape and communicate its offering to the public. The findings of the strategy led
to a naming exercise “Metrolls” hinting at the different cities from which the flavors emanate. The brand essence was then carried onto the brand identity which was conceived to reflect a vibrant, cultural experience. The lively identity is was conceived as a mapping system that ties the multiple recipes origins and cultures. Hence, Metrolls is evocative of a metro station that brings people together and serves them on the go.
November 2017
![](https://freight.cargo.site/t/original/i/481be8c66ab17708409264bbd4fcfb1b4353ab7768feb52886b2199a2a00cbbf/image3.jpg)
![](https://freight.cargo.site/t/original/i/4c77d851c02df7f854bdd3f51f0561af5d6d22b6d2225a4cb048db5ffddd674e/METROLLS_GIF_KITE2.gif)
![](https://freight.cargo.site/t/original/i/4bee023a5adbbfae5541ebb84510e902c698e1523c829d1317926863420ebd54/metroll-sandwich.jpg)
![](https://freight.cargo.site/t/original/i/00b75b8b0740708e5aec9d2bb483687f0a1938350126c9a0703e46e736e6ffc8/IMG_E6172.jpg)
![](https://freight.cargo.site/t/original/i/e4610dc8075fab1f402a6576faf504002263243ad353a6698391642d6ef9f714/METTROLS_LOGO_KITE.jpg)
![](https://freight.cargo.site/t/original/i/92cb17359629ad085174f361e417f8624145b34081d0a674b3ef588bb52823fa/METTROLLS_GIF_KITE.gif)