Metrolls is a quick service restaurant based in Riyadh serving rolls and wraps with authentic tastes from around the world.

The goal of the brand strategy was to position the brand in a competitive landscape and communicate its offering to the public. The findings of the strategy led to a naming exercise “Metrolls” hinting at the different cities from which the flavors emanate. The brand essence was then carried onto the brand identity which was conceived to reflect a vibrant, cultural experience. The lively identity is was conceived as a mapping system that ties the multiple recipes origins and cultures. Hence, Metrolls is evocative of a metro station that brings people together and serves them on the go.