MyCrop offers a wide array of agricultural products including specialty fertilizers, soil amendments and specialty seeds. With different categories under the umbrella of the latter mentioned, Kite focused on creating a flexible identity that is able to express the different functionalities of each category of products.
The identity plays on the concept of "above and below the ground" as well as defining the relationship between the soil and plant.
The photography creates a dynamic and vibrant scheme shedding light on the health attributes of the products.

November 2016