Novohealth is a brand of Nutraceuticals.
Novotech partnered with Kite for a branding strategy in order to have a clearer view of its target market (US) from a branding perspective. A complete auditing on an extensive set of nutraceuticals brands was conducted to position Novohealth with relevant differentiation amidst a big competition.
Following the strategy, Kite developed the brand identity and packaging based on Rigorous, Bold, Dynamic and Human brand personality attribute. A Brand architecture allowed to organise and design the 22 packages and 4 lines of products.