Novohealth is a brand of Nutraceuticals.

Novotech partnered with Kite C.S. for a branding strategy in order to have a clearer view of its target market (US) from a branding perspective. A complete auditing on an extensive set of nutraceuticals brands was conducted to position Novohealth with relevant differentiation amidst a big competition.

Following the strategy, Kite C.S. developed the brand identity and packaging based on rigorous, bold, dynamic and human brand personality attribute. A brand architecture allowed to organise and design the 22 packages and 4 lines of products.

2013