Novohealth is a brand of Nutraceuticals.
Novotech partnered with Kite for a branding strategy in order to have a clearer view of its target market (US) from a branding perspective. A complete auditing on an extensive set of nutraceuticals brands was conducted to position Novohealth with relevant differentiation amidst a big competition.
![](https://freight.cargo.site/t/original/i/976c34244428ed6db201a42d7d9127c852acb50473a0e05ae6f8d5586abb637f/novohealth_Series-1.jpg)
![](https://freight.cargo.site/t/original/i/58d82df7fe9ec3b8cf8bad12e4af7b3c6283215822e3a51ee62510cc6cb16fe8/novohealth_Series-2.jpg)
![](https://freight.cargo.site/t/original/i/7b50de7bce34ac9e986530b7a27f452141091724c275e08ad3ad9f87b95225d5/Novotech-Logo.jpg)
Following the strategy, Kite developed the brand identity and packaging based on Rigorous, Bold, Dynamic and Human brand personality attribute. A Brand architecture allowed to organise and design the 22 packages and 4 lines of products.
2013
![](https://freight.cargo.site/t/original/i/0f9715eed2ff410767f046428f003b4de088219b5518499f5cd9c77fb80be3a6/novohealth_Series-4.jpg)
![](https://freight.cargo.site/t/original/i/bfbf24cc6d0aa2626c3414d1525a92be8ef181f5fa633fe23da00fc6774a7ef1/novohealth_Series-3.jpg)