P’tit Creux is a small resto-café in Beirut that serves and delivers French food, with a focus on its delivery service.

After conducting a market research, we came up with the name and a positioning of P’tit Creux as a provider of fast, healthy French food.
Inspired by 19th century typical “French” typography, the identity elements of P’tit Creux are based on combinations of multiple typefaces and dynamic relationships and hierarchies between typography and graphic elements.

Type foundries in the 19th century also sold woodcut illustrations, which inspired us to create a set of illustrations in an etching style that depict young people in typically “French” settings. Lastly, we completed the identity with quotations from Brillat-Savarin’s Physiologie du Goût, whose discourses on the art and science of cooking as well as the pleasures of the dining table. The overall identity is friendly, appetizing and engaging and connects well with its Francophone audience.