Secteur 75 is a pub-restaurant located in Mar Mikhael, Beirut.
The name (District 75) that refers to the area where the pub is located, played a key role in the concept elaboration. The identity puts the logotype against a set of collected photographs from different geographies. With this, Secteur 75 is portrayed through and against different cultural depictions.
The first printing tests for the logo position conjured a concept elaboration through a dynamic logo placement. This approach was carried unto the different applications and helped re-emphasise the intended meanings.