Sites Architects is an architecture and contracting firm with several divisions, such as project management, development and others.

To communicate this hierarchy in a way that reflects the company’s work, a brand architecture strategy was conceived. Following a house of brand strategy, the identity is composed of a constant and a variable. “Sites Architects” remains constant across the various applications while the various sub-titles change according to the sub-entities/people being referred to. The formulated typographic compositions employs a shift in the justification of the titles to suggest the company’s unconventional perceptions and solutions, while keeping it solid and assertive. The composition of the logo itself is reminiscent of an upwards movement and is suggestive of a spatial and scaled unit.
Thus, the identity is defined by its unconventional, modular, ergonomic, functional and experiential brand attributes.

March 2012