2016
Syrian Gourmet is a premium brand specializing in traditional Syrian Mouneh, offering a curated range of high-quality, homemade artisanal preserves and pantry staples.
To capture the authentic, hand-crafted nature of the products and honor their geographical origins, Kite C.S. designed a sophisticated brand identity centered around a custom Arabic logotype and monogram. This typographic signature seamlessly weaves through all core visual and verbal applications.
The identity achieves high market visibility through its compositional clarity and structural fluidity. It creates a striking contrast by pairing rich, flavorful photographic depictions of the ingredients with a carefully selected palette of muted, earthy color tones. This deliberate balance across the packaging system highlights the premium quality of the offerings while reinforcing the brand's deep-rooted cultural heritage.
The identity achieves high market visibility through its compositional clarity and structural fluidity. It creates a striking contrast by pairing rich, flavorful photographic depictions of the ingredients with a carefully selected palette of muted, earthy color tones. This deliberate balance across the packaging system highlights the premium quality of the offerings while reinforcing the brand's deep-rooted cultural heritage.