Since 1977, The Chase offered its clientele a mix of International and Lebanese cuisine, pastries and catering services.
In 2011, The restaurant located in strategic locations in Lebanon, needed to re-address its brand strategy. After a study that audited the local market and trends, Kite geared the positioning to a younger target audience while maintaining the initial values of quality and serenity that the place offered. The reflection of the strategy unto the visual and verbal identities introduced the notion of dialogue between The Chase customer and the space details. While remaining a space of their own (new tagline for the brand), the restaurant now offers through its menu and environment a space for thoughts and personal reflection.