The Good Store is a UAE-based online retailer that offers a curated selection of functional products designed for everyday use.

With an emphasis on practicality and functionality, the brand logo carries a dynamic shifting system that enables several lockup variations, ensuring versatile application across different contexts. Kite conceived a geometric origami-inspired illustration style that further enhances the brand’s functional essence. These visuals are used both independently, as well as adapt to the brand’s diverse logo lockup system.