The Lore is as a real estate initiative aiming at developing projects taking into account the surrounding community and environment. It also aims at expanding unto diverse initiatives retaining the same values.

Kite conceived the brand strategy for the developer whose projects are highlighted by the differentiation of building harmonious systems between people and their environments. The identity primarily serves as a commentary on trademarking property through the logotype featuring a concealed location of usual registration marks.

January 2014