The Lore is as a real estate developer aiming at conceiving built environements while taking into account the surrounding community and landscapes.
Kite conceived the brand strategy for the developer whose approach was highlighted through valuing social and natural contexts and building harmonious systems between people and their environment. The identity primarily serves as a commentary on trademarking property. The logotype is marked by a black dot, replacing traditional registration marks. A brand architecture was also conceived in order to allow for an expension in the near furture.