Toot offers an urban Lebanese dining experience in the heart of Hamra street.

While being stimulated by its ever-changing environment and constantly blending with the mind-set, lifestyle, urbanity, and people around, the brand differentiates itself by meditating on its delicious, inventive and rich menu. Kite developed a brand strategy and came up with “Toot”, a name that highlights the restaurant’s positioning and stands on the urban, contemporary and delectable brand personality attributes. Inspired by the openness and vibrancy of the restaurant’s location, Kite designed a logotype in three versions: pointed, curved and straight. In order to complement the concept of having several takes on the logo, a series of identity devices were designed to unravel Toot’s various meanings and bring awareness to the concealed word that lives within.

October 2013