Urban Dreams is a residential project in the heart of a transforming industrial area in Beirut designed by Sites Architects - Issam Barhouch for C.G.I.

The architectural concept was conceived to maximize livable areas while allowing the structure to breathe comfortably within its surroundings. The logo mark takes the form of an abstract representation of airy feel of the building, symbolized through its composition of horizontal and vertical structures, defragmented and suspended green facade, and multiple plane levelling. The identity further takes on a dark feel through its colors and warm contrasting images, reflecting its urban aspect as a whole. It also implies the use of maps as visual elements, inspired from the planes constituting the logo, and developed to accentuate the prime urban location of the project.

January 2013