Urban Dreams is a residential project in the heart of a transforming industrial area in Beirut designed by Sites Architects - Issam Barhouch for C.G.I.

The architectural concept was conceived to maximize livable areas while allowing the structure to breathe comfortably within its surroundings. The logo mark takes the form of an abstract representation of the building, depicted through horizontal and vertical structures, defragmented and suspended facades, and multiple plane levelling. The identity is composed of warm contrasting images and a series of maps inspired from the planes constituting the logo, and developed to accentuate the prime urban location of the project.

January 2013