2018
The Women Association of Deir El Ahmar (WADA) is a non-profit organization dedicated to transforming its town into a model for sustainable rural development, eco-tourism, and intra-community dialogue.
WADA partnered with Kite C.S. to design a comprehensive brand identity system created to reflect the diverse local activities and agritourism experiences offered by the association, which range from traditional culinary productions and guesthouses to guided hiking tours, handicrafts, and agro-food workshops.
In alignment with the master identity, Kite C.S. executed a full brand roll-out across physical and digital touchpoints. This included designing artisan packaging labels for locally sourced goods, an informative trilingual brochure, an illustrated hiking trails map, environmental signage, and promotional banners for the visitor center. Furthermore, a digital communication strategy and social media implementation plan were developed to amplify the organization’s visibility, driving engagement around rural heritage preservation, environmental sustainability, and women-led community empowerment.