WADA is a non-profit organization in Deir el Ahmar committed to making its town a prime example of sustainable rural development and intra-community dialogue.

In 2018, WADA approached Kite C.S. to design the brand identity of the organization which was conceived to reflect the multiple touristic activities that WADA center offers, ranging from culinary productions, hiking tours, guesthouses, to handicraft and food preparation workshops.

In line with the new identity, Kite C.S. designed a series of labels for the local goods & products, a trilingual brochure, a hiking tours map and signage along with banners and posters for the Center.

Kite C.S. also developed a communication strategy and its implementation on social media platforms that aims to promote the organization and raise awareness about rural tourism and sustainability.