WADA is a non-profit organization in Deir el Ahmar committed to making its town a prime example of sustainable rural development and intra-community dialogue.

In 2018 WADA approached Kite to design the brand identity of the organization which was conceived to reflect the multiple touristic activities that WADA center offers, ranging from culinary productions, hiking tours, guesthouses, to handicraft and food preparation workshops. In line with the new identity, Kite designed a series of labels for the local goods & products, a trilingual brochure, a hiking tours map and signage along with banners and posters for the Center. Kite also developed a communication strategy and its implementation on social media platforms that aims to promote the organization and raise awareness about rural tourism and sustainability.

February 2018