Wonderlists is a platform designed to allow users to create online gifting registries for any celebration or life event.
From weddings to birthdays and anniversaries, users are invited to choose from a wide array of products anything they fancy. Wonderlists innovates the experience of gifting by providing an easy-to-build, easy-to-manage and an easy-to-share online registry solution while procuring high levels of personalization. Kite developed a comprehensive all-encompassing brand strategy for the start-up, studying the market landscape and behaviors. This exercise was completed by a brand identity development that embodies the communication of emotions, trust and celebration through an iconic emblem that conveys the concept through different digital media and platforms.
January 2016
![](https://freight.cargo.site/t/original/i/cf25d9b83542cf0342621e5797d2b38a64b197a12cdf4e11f156e6c382f0288a/Wonderlists_KITE5.jpg)
![](https://freight.cargo.site/t/original/i/8416e2605eb0a7def05804e9e947ab18ced97e9dfb4f17f6f04070d259e4ce5d/Wonderlists_KITE1.jpg)
![](https://freight.cargo.site/t/original/i/d90c6d465d0887b5ec784de6f26fb4223b27561859c2ac9b4908cd27598f2ca7/Wonderlists_KITE4.jpg)
![](https://freight.cargo.site/t/original/i/7f273813380901953a9338e72a43a9a95c2bba70f1539629b4e66ca6ca12f2f5/Wonderlists_Icons_KITE.gif)