2020
Zoor is an artisanal bakery and specialty grocery destination located in Riyadh, Saudi Arabia.
Kite C.S. began the engagement by developing a comprehensive brand strategy designed to position the concept within the competitive Saudi retail landscape, clearly defining its core market offering and internal product architecture.
This strategic foundation directly guided the creation of the brand identity, which is anchored by a balanced system of bilingual Arabic and Latin typographic elements. To manage the diverse inventory, Kite C.S. designed a dynamic visual system pairing these letterforms with a custom illustrative scheme that shifts seamlessly across different product lines. This system was fully executed across the brand implementation phase, resulting in an extensive packaging program where each category maintains a unique visual expression while reinforcing a unified, premium retail experience.
Kite C.S. began the engagement by developing a comprehensive brand strategy designed to position the concept within the competitive Saudi retail landscape, clearly defining its core market offering and internal product architecture.
This strategic foundation directly guided the creation of the brand identity, which is anchored by a balanced system of bilingual Arabic and Latin typographic elements. To manage the diverse inventory, Kite C.S. designed a dynamic visual system pairing these letterforms with a custom illustrative scheme that shifts seamlessly across different product lines. This system was fully executed across the brand implementation phase, resulting in an extensive packaging program where each category maintains a unique visual expression while reinforcing a unified, premium retail experience.