2023
Aflamuna is a cultural non-profit organization based in Beirut, dedicated to leveraging the power of independent Arab cinema to explore pressing social, political, and cultural movements.
Moving away from its former name, Beirut DC, the institution partnered with Kite C.S. to execute a total structural rebranding. Aligned with the mission to empower filmmakers and foster critical audiences across the Arab region, the new brand identity unifies the institution’s vast ecosystem of initiatives while amplifying its foundational role as a regional cultural catalyst.
The visual identity communicates the core concepts of transformative collaboration and regional narrative shifts. Designed as a literal and figurative framing device, the custom logotype acts as a translucent vessel through which alternative cinema stills, community images, and advocacy messages can be continuously screened. This fluid anchor underpins a dynamic sub-brand architecture, systematically organizing three master programs and ten distinct internal projects through a cohesive typographic scheme.
To establish a distinct, culturally resonant voice, the custom Arabic lettering and logotype were designed in close partnership with type designer Khajag Apelian.
Moving away from its former name, Beirut DC, the institution partnered with Kite C.S. to execute a total structural rebranding. Aligned with the mission to empower filmmakers and foster critical audiences across the Arab region, the new brand identity unifies the institution’s vast ecosystem of initiatives while amplifying its foundational role as a regional cultural catalyst.
The visual identity communicates the core concepts of transformative collaboration and regional narrative shifts. Designed as a literal and figurative framing device, the custom logotype acts as a translucent vessel through which alternative cinema stills, community images, and advocacy messages can be continuously screened. This fluid anchor underpins a dynamic sub-brand architecture, systematically organizing three master programs and ten distinct internal projects through a cohesive typographic scheme.
To establish a distinct, culturally resonant voice, the custom Arabic lettering and logotype were designed in close partnership with type designer Khajag Apelian.