2019
Al Beiruti is a Lebanese resto-café based in Dubai, UAE, that later expanded its footprint with a branch in Beirut, Lebanon.
Kite C.S. carried out a strategic analysis of the Levantine resto-café landscape in Dubai and Beirut to identify potential positioning opportunities for the brand, further establishing the brand’s essence as one that is friendly, easygoing, and lively. This analysis provided a solid foundation to visualize the brand identity, which is comprised of a Naskh-based Arabic logotype and an extensive set of brand assets designed to marry traditional components with a contemporary feel throughout the interior and exterior details of the space.
Kite C.S. carried out a strategic analysis of the Levantine resto-café landscape in Dubai and Beirut to identify potential positioning opportunities for the brand, further establishing the brand’s essence as one that is friendly, easygoing, and lively. This analysis provided a solid foundation to visualize the brand identity, which is comprised of a Naskh-based Arabic logotype and an extensive set of brand assets designed to marry traditional components with a contemporary feel throughout the interior and exterior details of the space.