2015
Al Oumara is a well-established Lebanese bakery celebrated for its traditional breads and baked goods.
To support the brand's commercial growth and the introduction of new product lines, Kite C.S. conducted a thorough operational audit and developed an extensive brand strategy centered around the heritage of authentic bread making.
A core component of this strategy involved shifting the hierarchy of the brand's verbal messaging to give clear prominence to the Arabic language, highlighting Al Oumara's deeply rooted cultural identity. In parallel, Kite C.S. completely restructured the brand architecture across all product categories. This comprehensive organizational system was designed to ensure long-term efficiency in packaging management, production workflows, and future retail extensions.
A core component of this strategy involved shifting the hierarchy of the brand's verbal messaging to give clear prominence to the Arabic language, highlighting Al Oumara's deeply rooted cultural identity. In parallel, Kite C.S. completely restructured the brand architecture across all product categories. This comprehensive organizational system was designed to ensure long-term efficiency in packaging management, production workflows, and future retail extensions.