2013
Alya is a designer apparel brand that bridges the worlds of contemporary fashion and cultural tradition.
Kite C.S. initiated the project with a meticulous brand strategy phase to deeply understand the designer’s craft and crystallize the company’s core values. The brand stands as an elegant, memorable, and rooted concept, offering curated apparel tailored for highly expressive, modern personalities who value heritage.
The resulting logotype forms a striking visual signature, utilizing high-contrast thick and thin letterforms that convey refinement through their elegant vertical proportions. Additionally, the structural enclosure of the custom typography subtly reflects the modest and traditional attributes of the brand, creating a balanced visual identity that translates beautifully across garment tags, luxury packaging, and editorial layouts.
The resulting logotype forms a striking visual signature, utilizing high-contrast thick and thin letterforms that convey refinement through their elegant vertical proportions. Additionally, the structural enclosure of the custom typography subtly reflects the modest and traditional attributes of the brand, creating a balanced visual identity that translates beautifully across garment tags, luxury packaging, and editorial layouts.