2022
Amae is a luxury loungewear brand based in Saudi Arabia, specializing in premium silk and cotton robes designed for elevated everyday wear.
Kite C.S. conceived a comprehensive brand identity that celebrates the intricate motifs and textile patterns found directly within the garments.
This visual narrative was seamlessly translated into the brand architecture, placing a heavy emphasis on the structural refinement and tactile quality of the packaging. By marrying heritage-inspired patterns with modern, minimalist design sensibilities, the resulting system creates a sophisticated, premium presentation tailored for an exceptional unboxing and gifting experience.
This visual narrative was seamlessly translated into the brand architecture, placing a heavy emphasis on the structural refinement and tactile quality of the packaging. By marrying heritage-inspired patterns with modern, minimalist design sensibilities, the resulting system creates a sophisticated, premium presentation tailored for an exceptional unboxing and gifting experience.