2024
Boem is a pilates and fitness studio based in Riyadh, Saudi Arabia.
Developed through a comprehensive naming exercise by Kite C.S., the name "Boem" captures a soft yet dynamic persona that reflects the core fluidity, precision, and strength of the Pilates reformer practice.
The visual identity translates this physical balance into a calm, considered design system. By pairing graceful, fluid forms with a muted palette of pastel tones, the identity mirrors the rhythmic movement of the workouts, establishing a brand environment across physical and digital touchpoints that feels gentle, focused, and quietly energizing.
The visual identity translates this physical balance into a calm, considered design system. By pairing graceful, fluid forms with a muted palette of pastel tones, the identity mirrors the rhythmic movement of the workouts, establishing a brand environment across physical and digital touchpoints that feels gentle, focused, and quietly energizing.