2021
BRD is a design proposal for a rotisserie specializing in all things chicken.
Kite C.S. was approached to elaborate on an identity for the rotisserie based in Doha, Qatar.
The identity was designed to reflect the brand’s bold and inviting persona. The bright palette energizes the brand, creating an approachable yet dynamic feel while contrasting with sleek typography to provide a contemporary presence. These elements define a cohesive and eye-catching look, giving BRD a fresh and engaging visual language that speaks to its audience. The identity logotype plays on negative space through typography, where the letter counters subtly create the form of a bird.
Kite C.S. was approached to elaborate on an identity for the rotisserie based in Doha, Qatar.
The identity was designed to reflect the brand’s bold and inviting persona. The bright palette energizes the brand, creating an approachable yet dynamic feel while contrasting with sleek typography to provide a contemporary presence. These elements define a cohesive and eye-catching look, giving BRD a fresh and engaging visual language that speaks to its audience. The identity logotype plays on negative space through typography, where the letter counters subtly create the form of a bird.