2023
Climatisation LaminAir is a Quebec-based heating, ventilation, and air-conditioning (HVAC) service provider.
Kite C.S. constructed a custom logotype that embodies the physical mechanics of ventilation and laminar airflow.
By styling the word "Air" in a dynamic italic format, the typography evokes an immediate sense of directional movement and atmospheric flow. This concept is further enhanced by an identity system built on varying gradients of blue, which underscores the continuous circulation of climate-controlled air and highlights the phonetic wordplay inherent in the brand name.
Kite C.S. constructed a custom logotype that embodies the physical mechanics of ventilation and laminar airflow.
By styling the word "Air" in a dynamic italic format, the typography evokes an immediate sense of directional movement and atmospheric flow. This concept is further enhanced by an identity system built on varying gradients of blue, which underscores the continuous circulation of climate-controlled air and highlights the phonetic wordplay inherent in the brand name.