2018
The Cooperative of Native Tree Producers of Lebanon (CNTPL) unifies ten specialized native nurseries across the country, collaborating to cultivate high-quality native tree seedlings dedicated exclusively to national reforestation efforts.
To map out their diverse target audiences and engage them through specialized product offerings, Kite C.S. developed a comprehensive brand strategy that segmented CNTPL’s market and established strategic communication channels to boost institutional visibility. This strategy phase included a naming exercise for a new series of retail and commercial forestry products. Following the strategic groundwork, a cohesive bilingual brand identity was developed, balancing clean typography with organic elements to reflect the cooperative's approachable, eco-conscious, and environmentally vital attributes.