2017
Daraj was founded by a collective of seasoned, mid-career journalists in response to an unprecedented wave of public mistrust in mainstream media.
Armed with extensive experience in leading regional newsrooms, the founders established Daraj as a highly credible, financially autonomous, and independent pan-Arab media platform. By producing hard-hitting investigative reports, critical opinion columns, and engaging multimedia features, the outlet directly addresses an audience dissatisfied with polarized state-funded narratives.
Kite C.S. designed a visual identity anchored by a custom logotype that captures an ascending movement, reflecting the literal and figurative meaning of the Arabic word "Daraj" (steps/stairs). The identity system establishes a bold, versatile mark optimized in multiple responsive iterations. These variations serve as distinct digital signatures and watermarks, unifying the platform's expansive output across investigative videos, editorial formats, and social media channels.
Kite C.S. designed a visual identity anchored by a custom logotype that captures an ascending movement, reflecting the literal and figurative meaning of the Arabic word "Daraj" (steps/stairs). The identity system establishes a bold, versatile mark optimized in multiple responsive iterations. These variations serve as distinct digital signatures and watermarks, unifying the platform's expansive output across investigative videos, editorial formats, and social media channels.