2011
Established in 1910, Debbas Group is a multinational technology and services corporation operating across the fields of commercial lighting, systems MEP contracting, manufacturing, and global trading.
Due to the massive scale of the enterprise and the complex breadth of its operational divisions, the production of corporate marketing materials was historically hindered by a lack of unified graphic standards.
Kite C.S. took on the challenge to systematically audit, define, and organize the core elements of the Debbas corporate identity into a comprehensive set of intelligent brand guidelines. This manual facilitates visual consistency and asset integrity across all touchpoints used by internal and external stakeholders. Furthermore, these guidelines explicitly articulate structural brand components that can be seamlessly applied to the visual identities of the corporation's numerous subsidiaries, establishing a highly unified and scalable corporate brand architecture.
Kite C.S. took on the challenge to systematically audit, define, and organize the core elements of the Debbas corporate identity into a comprehensive set of intelligent brand guidelines. This manual facilitates visual consistency and asset integrity across all touchpoints used by internal and external stakeholders. Furthermore, these guidelines explicitly articulate structural brand components that can be seamlessly applied to the visual identities of the corporation's numerous subsidiaries, establishing a highly unified and scalable corporate brand architecture.