2017
Dolce Farfalla is a high-end, multi-brand fashion retail boutique.
The custom logotype subtly references the brand's name by mirroring the organic structure of butterfly wings, while its bold line weight conveys a confident, intrepid spirit that complements the store's curated clothing collections.
To enhance the brand's visual storytelling, Kite C.S. developed a series of bespoke marble-effect patterns that expand the identity’s palette. This texturized approach adds depth and sophistication across the boutique's corporate collateral, premium shopping bags, and retail packaging touchpoints.
The custom logotype subtly references the brand's name by mirroring the organic structure of butterfly wings, while its bold line weight conveys a confident, intrepid spirit that complements the store's curated clothing collections.
To enhance the brand's visual storytelling, Kite C.S. developed a series of bespoke marble-effect patterns that expand the identity’s palette. This texturized approach adds depth and sophistication across the boutique's corporate collateral, premium shopping bags, and retail packaging touchpoints.