2015
Elsa Chocolatier is a family-owned business specialized in chocolate making and occasion-driven custom-made chocolates.
While the practice operated since 1994 on a B2B level and through a small shop in Mar Elias, Beirut, the owners decided to further expose their know-how through new retail spaces. In order to prepare for a wider audience, Elsa Chocolatier undertook a rebranding process with Kite C.S. that first redefined its brand positioning and values. Following a thorough lettering exercise, Kite C.S. decided to keep the cursive typography in the new logotype to retain the reference to craftsmanship. The identity scheme is now articulated by a set of pastel colors, light patterns, and a photographic style that altogether reinforce the delectable and artisanal attributes of Elsa chocolates.